Instead of relying on textual analysis, uses and gratifications relied on quantitative (and often multivariate) analyses uses and gratifications marked a perspective shift in mass communication research instead of focusing on what the mass media do to people, it focuses on what people do with the media. The effects of self-control on decision making this literature review chapter sets up the studies described in the subsequent three chapters by providing detailed descriptions of relevant research it reviews research on media selection behavior, specifically: theories concerning the roles of gratifications sought by users, mood. Immediate media: how instant gratification, self-control, and the expansion of media choice affect our everyday lives by assistant professor emily b falk assistant research professor sara h konrath the third chapter consists of a survey study that examines the associations between users' levels of self-control,. This study identified ten uses and gratifications for using social media the ten research implications are that uses and gratifications theory has specific relevance to social media and should be given more prominence review of the four previously mentioned frameworks and scales revealed some common themes. Of social media survey and focus group discussion were used to elicit information from purposively selected 111 final year students of mass communication the paper discovers that majority of the respondents (982%) used social media for communication, collaboration, news sharing, research,. The uses and gratifications theory has been widely used, and also is better suited , for studies of internet use in the internet environment, users are even more actively engaged communication participants, compared to other traditional media (ruggiero, 2000. Method of exploratory and confirmatory factor analysis theoretical background and research questions uses and gratifications research chambers' dictionary defines the word gratification as “feeling of satisfaction” uses and gratifications theory (u&g) is one of the influential theories in media research it is also. This paper sets out to ask 'what next' for audience research 'audience reception analysis' 'reception studies' or 'audience ethnography' emerged and developed, with considerable success, from a convergence of hitherto opposed research traditions during the 1980s (corner, 1991 livingstone, 1995) audience studies.
Consideration of the current state of the uses and gratifications approach suggests the need for conceptual analysis if the approach is to unambiguously inform the research enterprise a social cognitive theory of internet uses and gratifications: toward a new model of media attendance authors: robert. Uses and gratifications researchers seek to shift attention from things the media does to people to things people do with media source: west, richard l, and lynn h turner “uses and gratifications theory” introducing communication theory: analysis and application boston: mcgraw-hill, 2010 392-398. As a media uses approach in the media communication research area, uses and gratifications theory (u&g) argued that audience's actively selecting media is mainly based on their requirements the. The theory came into prominence in the late 1950s and early 1960s at a time when researchers realized that traditional effects theories did not adequately explain audience experiences with mass media (blumler, 1979 swanson, 1979) rubin (1986) stated two underlying presumptions of the uses and gratifications model.
Abstract this study investigates the uses and gratifications obtained from reading news online in news media and social media literature review the positivistic approach of the ''uses and gratifications'' and the new media on the other side, the philosophical way of thinking of the school in frankfurt constitutes the. Tives for media consumption typological studies formed the bulk of uses and gratifications research prior to the 1970s, and new typologies, particu- larly for specific content types (such as television news), continue to appear in the hterature most of the empirical studies cited in this review, in fact, present one or another.
Literature review 21 uses and gratifications theory (u&g) the u & g theory originated from the functionalist perspective on mass media communication and was first developed in research on the effectiveness of the radio medium in the 1940s (luo, 2002) various research using this theory have found it. This paper reports preliminary findings of a quasi-experimental study seeking to explore the phenomenon of online newspapers from the standpoint of their audience the study is grounded in the audience-centered theoretical tradition of media uses and gratifications this paper first reviews literature discussing challenges. In the first study, 209 sns and 161 microblog users were surveyed five dimensions of social media gratifications emerged from the factor analysis significant differences in the strengths of gratifications were found between sns and microblog users usage patterns of sns and microblog are analyzed and compared in the.
2 literature review 21 uses and gratifications: social media and mainstream news sites uses and gratifications theory (u&g) is one of the most important theories of the mass media research that focuses on the media use and the choice of media  what distinguishes this theory from other communication theories is.
Uses and gratifications theory and attitude toward the web the uses and gratifications (u&g) theory originated from the functionalist perspective on mass media communication it was first developed in research on the effectiveness of the radio. Literature review when examining how and why individuals use new media and how they adopt it, it is important to look at the theoretical literature on uses and gratifications and diffusion of innovations web 20 is a new form of the internet to apply past research to this new technology it is important to review the. Media gratification research, current perspectives the book 'media gratifications research, current perspectives' is edited by, karl erik rosengreen, lawrence a wenner and philip palmgreen it was published back in 1985 from sage publications, inc the book basically is on 'media gratification' a theoretical paradigm.