Marketing mix used by big bazaar

marketing mix used by big bazaar Table of contents1executive summary32company overview43the marketing mix using 4 p's64swot analysis115porter's 5-force analysis146distribution strategy167present scenario188big bazaar and the retail life cycle219 moving ahead into the future2310recommendations2411future strategies2612.

3) yin et al, 2012: the retailer explicitly decides on the price for his used goods by adding a proper margin to the buyback price vi data interpretation 1) product in the marketing mix of bigbazar: big bazaar offers the maximum variety for every category of product the product is the same in every. Marketing mix 4 customer services in big bazaar 5 swot analysis 6 research methodology 7 data analysis 8 findings of security check: at each exit of big bazaar, they use alarm systems or electronic article surveillance system, which detects the products that has attached tags or not. Fifth, we are considered of the view that whether it is products marketing or services marketing, marketing mix must include all the 7ps finally, the marketing mix will vary from industry to industry and organisation to multiple – unit pricing (in big bazaar socks with three pairs are per unit cheaper than buying one pair) 4. Social media marketing is the use of social media platforms and websites to promote a product or service although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers most social media platforms have built-in.

Marketing mix of nestle analyses the brand/company which covers 4ps (product, price, place, promotion) nestle marketing mix marketing strategy the article elaborates the pricing, advertising & distribution strategies used by the company we can also see they provide bulk discounts in various stores like big bazaar. Marketing big bazaar - free download as word doc (doc), pdf file (pdf), text file (txt) or read online for free. Retail format is the style of the store that the retailer presents to the customers a format is a retail mix used by a retailer each retailer has to decide the retail mix after analyzing its target market this primarily involves a market analysis by the retailer to identify the opportunities available and various threats attached to it. Of this group include central, ezone, pantaloons, future money, home town, big bazaar and futurebazaarcom (online retail) there initial advance used for placing order – rs 100000/- 67% believed that the marketing strategy was not promising enough due to which the visibility is low and so is the awareness.

There pricing objective is to get “maximum market share” the various techniques used at big bazaar are: value pricing: edlp (every day low pricing ): big bazaar promises consumers the lowest available price without coupon clipping, waiting for discount promotions, or comparison shopping. The marketing mix of big bazaar lays out the 7p of big bazaar and shows how big bazaar has achieved such a superior service marketing mix in rate based on peak and non-peak hours or days of shopping is also a pricing technique used in indian retail, which is aggressively used by big bazaar. Results 1 - 10 of 16 big bazaar | download and upload project reports related to big bazaar project on big bazaar sales promotion strategy used in retail industry project study on catchment area analysis and customer satisfaction towards big bazaar. History – big bazaar big bazaar was launched in september, 2001 with the opening of its first four stores in calcutta, indore, bangalore and hyderabad big bazaar is designed as indian market with clusters offering a wide range of merchandise including fashion and apparels.

(iv) promotion these 4 'p's are called as elements of marketing and together they constitute the marketing mix all these are inter-related because a decision in one area affects (b) demand:demand also affects the price in a big way for distribution through large scale retailers such as departmental stores (big bazaar. Promotional pricing: big bazaar offers financing at low interest rate the concept of psychological discounting (rs 99, rs 49, etc) is also used to attract customers big bazaar also caters on special event pricing (close to diwali , gudi padva , and durga pooja ) differentiated pricing: differentiated pricing. Big bazaar and the ddb mudra group conceptualized a multimedia campaign # shaadikaghar to showcase this offering as per jishnu sen, chief marketing officer, future retail limited, “the level and scale of shopping during weddings is huge and as india's largest retailer, we simply had to put our.

Marketing mix used by big bazaar

marketing mix used by big bazaar Table of contents1executive summary32company overview43the marketing mix using 4 p's64swot analysis115porter's 5-force analysis146distribution strategy167present scenario188big bazaar and the retail life cycle219 moving ahead into the future2310recommendations2411future strategies2612.

Big bazaar has always worked on cheap locations it targets semi-urban population with its placement its strategy is to find a low-cost location and it never goes for hot spots in the city it relied on promotional activities to make up for unattractive locations another strategy used by big bazaar to overcome.

  • Retail marketing mix is a marketing term used by retailers to combine practices to arrive at marketing strategy that will attract consumers to their retail stores.
  • Tune his marketing mix strategies according to the market needs for this an in depth analysis is necessary to understand the shopping behaviour big bazaar one of data design type of data used primary data collection method: 1 survey method was used for primary data collection 2 we used questionnaire as an.

Ambushing , ambush marketing, big bazaar, hyper-city, star bazaar, d in short, the time-tested advertising strategy — ambush marketing — is back ambush marketing can often be a surprisingly effective marketing tactic and i deliberately use the word tactic to separate it from strategy,”alchemist brand. Big bazaar captures indian retail market with unique marketing strategy march 24, 2018 marketing and advertising can do wonders for any brand if the interest of target audience is kept as the focus customers these days don't get attracted if same old techniques are used for marketing the creativity of marketers comes. A case study approach is employed to explore a whole picture of a successful for products and services, results in fierce competition in the market place (zehir and savi, 2004) in recession competitive strategy in recession economy: a case of big bazaar in india/ 157 however, some customers are. The future group recently launched big bazaar direct, a cross between e- commerce and door-to-door sales that said, logistics support is the differentiator since people are used to getting the product first and then paying for the same and not the other way round chief strategist, strategy india.

marketing mix used by big bazaar Table of contents1executive summary32company overview43the marketing mix using 4 p's64swot analysis115porter's 5-force analysis146distribution strategy167present scenario188big bazaar and the retail life cycle219 moving ahead into the future2310recommendations2411future strategies2612.
Marketing mix used by big bazaar
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